UNDERSTANDING FUNDAMENTAL ANALYSIS
Fundamental Analysis:
Fundamental
Analysis is a method of measuring the intrinsic value of the
stock. It includes study of macroeconomics, microeconomics, competition in the
market, particular company health such as study of assets, liabilities,
earnings etc.
Fundamental analysis is performed on historical
and present data, but with the goal of making financial forecasts. It primarily
relies on public data, such as a company’s historical earnings and profit
margins, to project future growth.
in
accounting and finance, Fundamental analysis is the analysis of a
business's financial statements , competitors and markets. It also considers the overall state of the economy and factors
including interest rates, production, earnings, employment, GDP, housing,
manufacturing and management. There are two basic approaches that can be used:
bottom-up analysis and top-down analysis.
Top-Down Approach:
Top
down approach starts investment analysis from larger scale such as study of “Economy”
than Particular “Sector” than Particular “Industry” and Finally
Particular “Company”
Bottom-Up Approach:
Opposite
of top-down approach there is bottom up approach. It starts with "Company", "Industry", "Sector" and "Economy"
EPS
P/E Ratio
ROE
P/B Ratio
Dividend Payout Ratio
·
EPS is Earning Per Share. It is calculated by:
Net Income after tax/ total number of
outstanding shares
Share Price/ EPS
Net earning after tax / Shareholder equity.
Last Closing Price / Previous Quarter Book
Value Per Share
dividing the total amount of dividend by the
net income of the company.
Layers of Fundamental Analysis: 3 Layers of Fundamental Analysis are the analysis of:
Ø Economic
Ø Industry
Ø Company
Types of Fundamental Analysis:
Ø Qualitative: Qualitative is
inclined towards goodwill, brand value, market condition and company
performance. SWOT analysis (Strength of the Company, Weakness of the Company,
Opportunities and Threat of the Company.)
Ø Quantitative: Quantitative is a
study of statistically driven, ratio analysis.
Objective of Fundamental Analysis:
Ø To make a projection on its
business performance.
Ø To evaluate the management of the
property and make internal financial decisions.
Ø To calculate credit risk of the
asset; To find the intrinsic value of the property.
Fundamental Analysis Process: Fundamental Analysis is done by
examining the:
Ø financial ratio
Ø Company analysis.
Ø financial reports of the company.
Ø debt of the company.
Ø Competitors analysis.
Ø future prospects of the company.
Important Thing in Fundamental Analysis:
Ø critically examining a business
Ø investors who want to invest for a long-term
perspective uses investment analysis.
Limitations of Fundamental Analysis:
Ø tedious and time consuming.
Ø Hold for a long term
Ø Does not provide trade signals
Ø Manipulated numbers
Ø Accounting method
Father of Fundamental Analysis.
Benjamin Graham.


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